Online Flowers — Local Florists Web Business Blooming

Despite better-known big name flower marketers, some local florists are thriving online, and customers are flocking to their Web sites for convenience, value, and quality.

The Internet has changed the face of business. In the United States alone, more than two-thirds of the population uses the Web regularly, and online revenues are growing nearly three times faster than traditional sales. The flower business is no exception. Flowers are already one of the most popular online shopping categories, and roughly 90% of florists in the U.S. and Canada have some type of Web site.

“Today, an e-commerce Web site is a necessity to do business in the flower industry.” says Barry Pond, President of Jackman’s The Floral Pros in Ontario. “Online ordering is the fastest growing channel compared to phone or in-store options and appeals to a younger demographic; in other words, our future clients.” According to Walter Knoll III of Walter Knoll Florist in greater St. Louis. “Our Web site is the glue that keeps us close to our customers, guides what products are being produced, and disseminates information to our employees.”

The move to the Web is one that fits the new generation. Revolutionary sites like eBay and Amazon have changed the way we buy and sell. With flowers, it’s a big net gain for the consumer. Flower lovers can still visit a local flower shop or order flowers by phone, but the Internet offers 24/7 convenience and a host of other services. It’s not surprising that a few large floral companies have emerged. What may be surprising to some is that a handful of more established traditional florists have kept pace, carving out a niche with online customers seeking more personalized service and direct local delivery.

“The Web was a natural outgrowth of our core business,” says Baxter Phillip of Phillip’s Flowers & Gifts, a third-generation florist with ten flower shops in the Chicago area. “We began sending floral orders electronically to fellow florists in the late Seventies. Then, we began receiving orders in electronic format from large commercial customers in the ’80s. We launched our first complete online flower shop in 1995 and haven’t looked back since.”

Walter Knoll Florist opened its first online store in the mid-1980s. Its Web site at features local specials, wedding flowers, flower care tips, delivery tracking, employment information, and more. “It’s a full-fledged branch store,” explained Knoll, “where customers can find almost anything they need to know about our products and services.”

How do these more traditional local florists compete online? According to Pond, who oversees, “We offer customers the best of both worlds — professionally trained florists able to serve their local needs combined with a network of skilled florists elsewhere for convenient nationwide and worldwide delivery.” “Customers love being able to see the flowers they’re sending,” explains Phillip, “the convenience of ordering online anytime day or night, and our same-day and next-day local and nationwide delivery.” Knoll adds, “We’re much more nimble than most national companies, and build our business on personal relationships instead of just marketing dollars.”

At, operated by Viviano Flower Shop, headquartered in Saint Clair Shores, MI, customers especially like the wedding flowers portfolio, which includes a budget estimator, as well as the ease of being able to order online. Other online resources include sympathy flowers, event decorations, and a detailed flower library. According to Paul Viviano, CEO, “Real florists are proud of their work and go out of their way to make senders and recipients happy; this pride and diligence is hard to find in a company that merely takes the order and sends it on to the florist.” “Another benefit of local online florists,” says Viviano, ” is that you can avoid the middleman and deal directly with the shop that is designing and delivering your gift.”

“Customers have told us they like ordering with a local florist they already know and trust,” notes Phillip. “They’ve seen our work and know we stand behind it. For deliveries in our own metro area, they know we provide more direct, cost effective service. Plus, we provide the same guaranteed nationwide delivery service as bigger companies. Many have told us about trying the big name merchants only to come back to us. Our Web site may not be as flashy, but we think our personal service and floral experience make all the difference.”

Other services at include a Free Reminder Service, a pictorial Glossary of Flowers, and a way to send Free Virtual Flowers and eCard by email to anyone on the Internet. “You simply select a flower picture or e-greeting,” says Phillip, “add your personal message, and we take care of the rest.” Phillip’s delivers tens of thousands each month at no cost for people all over the world. “We also offer flower design and decorating tips, meanings of flowers, and lots of other helpful information,” adds Phillip, “and our customers appreciate the fact that we keep all of their information private.”

Local florist Web sites may never be quite as fancy or heavily advertised as those of the big name brands, but most use the same sophisticated encryption technology to protect customer information, and savvy Internet shoppers know they’ll often get better value and more personalized service by dealing directly with trusted local merchants.

Become A Personal Trainer The Rich Way

Most fitness enthusiasts not only ask how to become a personal trainer, but also want to know the secrets to quickly becoming as profitable as possible.

Becoming a certified personal trainer is not that complicated. First off, there is no formal regulation in the personal training industry. Anyone who wants to can become a personal trainer. There is no need to be licensed in order to collect money for training individuals.

However, you must understand, your requirements to become a personal fitness trainer carry along with it a sense of responsibility. In order to be competitive, as well as contribute to the professionalism in the industry, you must have some formal personal trainer training, and possess a fitness trainer certification before you officially begin coaching people for money.

Once you decide to become a personal trainer you need to acquire trainer liability insurance, a CPR certification, and the proper fitness trainer certification. it is your responsibility to both your future clients, and the industry you represent.

Once you have the requirements to become a personal trainer out of the way, it is time to focus on how to maximize your fitness training profits. Below I list 5 personal training profit tips to help you quickly begin generating personal training income.

Here are 5 basic tips to follow in order to start your fitness career off in a profitable manner.

1. Understand your fitness consulting practice is a business, and must be treated as one. It is important to be professional, and understand basic sales, and marketing skills.

2. Keep an eye on your numbers at all times. As a fitness professional, it is important to know where your business is financially at all times. Set session goals each week. If your numbers are down, sharpen up your personal trainer marketing muscle. Every successful business owner sets volume goals, and knows their numbers at all times. Keep a close eye on what is happening, and where you can improve your fitness business.

3. When you become a personal trainer you must always be marketing. This is one of the most neglected skills seen in fitness coaches from all over the world. They really do not think they have to market.

You could be the greatest personal trainer in the world, but if you don’t market your services, nobody will invest in you. Why? Because they will never know about you. That is why I recommend focusing on your personal trainer marketing each, and every day. You want a steady stream of training clients ready to invest in your services. As a matter of fact, you want a waiting list ready to train with you when you begin your fitness career.

4. Leverage your time using multiple streams of income. The most successful personal fitness trainers leverage their time by creating other revenue streams. After you get your fitness business going, it is time to diversify your profit stream.

There are many ways to do this. One of the most profitable ones is to create your own fitness related information products, and market them online. Many fitness trainers are profiting nicely doing exactly this. Many follow this very simple, step by step fitness business information product blueprint. This personal trainer course takes a fitness pro by the hand, and reveals, step by step, the secrets to easily creating a residual information profit center on the internet.

After you become a personal trainer you will soon realize your time is your greatest asset. Time is the ultimate commodity. Your goal is to be able to generate fitness income, residually, at the same time as training your clients.

5. Invest in continuing education. A top-notch successful personal trainer needs to consistently invest in themselves by studying the latest in fitness sales, and marketing.

That is right! It is not just exercise physiology you need to keep up-to-date with, but sales, and marketing too! The fitness sales, and marketing knowledge will assist you in reaching more clients you can assist.

Factors Behind The Success Of British Airways

United Kingdom’s leading international airline, ‘British Airways’, with routes to over 550 destinations, is known worldwide for its high standards and number of awards won. The success of British Airways could mostly be credited to its incessant addition of more long-haul international flights as well as the extension of its fleet not to mention the world class services offered. With the exception of that, the entire airline boasts of features that provide its passengers with unsurpassed comfort through value added services such as extended leg room for economy class travelers, extraordinary lounges and onboard catering with exclusive wine served. If you are an economy class traveler, no doubt, you can enjoy swanky service and comfort; however, if you are a business class traveler, you can get pleasure from the stylish, sophisticated and personal service of the highest level.

Additionally, other conveniences are provided for ease of check-in including telephone check-ins, valet services and also an online portal – the official British Airways website that contains a wealth of information facilitating passengers to check British Airways Schedule, check personal bookings, get travel advice besides information on different destinations and even perform British Airways online booking. In fact, they have even implemented British Airways online booking service through e-ticketing method which endows passengers with the flexibility of checking in without the need of a physical ticket. Only passenger details such as proof of identification are obligatory to be produced during check-ins, as all other booking information gets stored in the systems.

So, check British Airways schedule to your desired destination right away and make your British Airways Online Booking today at its official website. You may alternatively visit a travel portal for the same too. The British Airways portal furthermore provides numerous other travel services such as hotel bookings, travel insurance purchase, car rentals, holiday purchases, etc. Although, all of these are not core businesses of the airline, they simply exist to complement the flight services. To sum up, all of these value-added services work together with immense customer support services, generating success for the famous airline.